Marketing and Public Relations, although historically distinct subfields within the broader field of Communication, share a ...

Preplanning crisis communications can help any organization successfully navigate a PR nightmare. Like preparing for a storm, proactively preparing leadership teams and employees for a downturn can ...

When it comes to meeting—or surpassing—your goals for the coming year, clear communication and a strategic communication plan will help set you and your team up for success. The specifics may vary ...

Introduction In the field of hardware development, protracted prototype iteration cycles and high error correction costs are ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Designing an efficient platform is crucial for any industrial process. This design process is known as process development, and it has become increasingly important in the pharmaceutical industry at ...

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Crafting effective, winning strategies requires a structured, methodical approach that uses the strengths of specialized tools. By combining the capabilities of Perplexity and NotebookLM, you can ...

The smartest growth strategy in the world will fail if the people who are central to its execution don’t have the motivation, skills, and resources to get it done. Having consulted with dozens of ...

When pharmaceutical companies develop a novel drug for the market, several steps are required to assess and regulate its safety, effectiveness, manufacturability, and reliability. These processes, and ...