How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings. Branded searches are searches for brands that ...

“SQL on everything” is the tagline associated with Presto, the query engine that was initially developed by Facebook to rapidly analyze massive amounts of data — particularly data that lay scattered ...

An update to the cardinality estimator feature in SQL Server 2022 will be one of the biggest changes to the database engine since its inception. Database engines like SQL Server are incredibly complex ...

Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in the search engine optimization data set are quite different than the data in ...