Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Thinking about incorporating QR codes into your marketing plans? Go for it! QR codes are a great way to engage with visitors and to turn offline experiences into memorable online experiences. Here are ...

Jim Pond, owner of the Leominster marketing firm Compassed, recently had a client who was looking to make a splash with his marketing strategy. Pond knew exactly the right technology to use: a Quick ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

Everywhere you look at the South by Southwest conference this week, you see QR codes. The square “quick response” codes turn URLs, vCards, or any kind of text into a jumble of pixels that you can scan ...

Are QR codes all hype, or are they a valuable mobile marketing tool? I recently read the contributed post by Joe Gillespie about why quick response (QR) codes are a waste of time. In some instances he ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. The Internet of Things, or IoT, allows various internet-enabled ...

Instagram is launching in-app QR codes worldwide via an update, according to The Verge. Users will now be able to generate QR codes that are scannable from any third-party QR camera app. The feature ...