Modelo launched a campaign on Sept. 16 to honor its 100th anniversary, according to information shared with Marketing Dive. The brand is operated by Constellation Brands in the U.S. and Anheuser-Busch ...

In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the gap has grown over the past two years. “Modelo, and to a certain extent ...

The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 ...

Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...

The United States loves its beer. We rank second in the world in terms of consumption, trailing only China when it comes to total volume. However, Americans drink twice as much as the average Chinese ...

Jury said Constellation could sell Corona, Modelo seltzer under contract 2nd Circuit judges prod at Modelo argument that normal "beer" definition should apply Judges at the 2nd U.S. Circuit Court of ...

To learn more about our editorial approach, explore The Direct Message methodology. Modelo didn’t just dethrone Bud Light—it cracked a cultural code. In 2023, Modelo Especial became the top-selling ...

Boycotters of Bud Light have been mocked for celebrating the beer brand being overtaken by Mexican rival Modelo as both are owned globally by the same company. Bud Light has faced a backlash and ...

Person pouring beer from tap into glass - M-Production/Shutterstock An effort two decades in the making has finally come to fruition for Anheuser-Busch. Despite being ...

Modelo Especial owner Constellation Brands’ beer sales are taking a hit as demand from Hispanic populations in key states slows down amid Trump’s crackdown on immigration, company executives said ...