Drake, Kendrick Lamar, Heading To Roblox

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Music Week

UMG and Roblox sign new commercial deal to increase revenue and engagement for artists and labels

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...
Music Business Worldwide

UMG and Roblox strike deal to expand commercial opportunities for artists on the gaming platform – including merch sales via Shopify

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

UNIVERSAL MUSIC GROUP AND ROBLOX ANNOUNCE STRATEGIC AGREEMENT TO EXPAND CREATIVE AND COMMERCIAL MUSIC EXPERIENCES ON THE PLATFORM FOR ARTISTS ...

Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies ...
Gameranx

Roblox’s Concurrent Player Record Is Shattered Once Again!

We understand that for some of you, it might be tiring to see so many posts about how Roblox is breaking certain records both in the gaming space and against itself. However, the reason we keep ...

Roblox Releases New Data Decoding Search and Style Trends in Digital Experiences

Roblox serves as a global hub for self-expression and cultural trends, with 70% of Gen Z Roblox users wearing branded virtual apparel to preview and guide real-world purchases. SAN MATEO, ...