Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance. The ad, which ran appeared in both an in-flight ...

Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO, Ronan Dunne, has spoken out against the practice. In an interview with Campaign at MWC, Dunne ...

More than one UK network is weighing up whether to offer its customers mobile ad-blocking tools. After EE stepped forward over the weekend, O2 is doing the same through an interview with Business ...

The mobile network operator’s TV ad showed a faun standing beneath a tree saying he is in “O2’s mind”. A woman called Mel appears and the faun says that the mobile operator thought “What if Mel was ...

The campaign, which will include TV, outdoor, press and online elements, has been created by agency VCCP and aims to promote O2’s home broadband customer service credentials. In its ads, O2 is using a ...